Sarah L. Wiener

Doctoral Graduate Fellow

McCombs School of Business, The University of Texas at Austin

Quantitative marketing researcher exploring how companies make pricing decisions and how we can model that behavior better.

Sarah L. Wiener headshot

About

I'm a doctoral graduate fellow at UT Austin's McCombs School of Business studying quantitative marketing. I'm also working on two concurrent master's degrees along the way (M.S. Marketing in 2025 and M.S. Economics in 2027).

Before grad school, I spent a few years in tech doing pricing, competitive marketing, and GTM strategy and analytics. At Klarna, I worked with brands like Nike and Adidas on sales analytics. Before that, I was at Intel negotiating deals and managing competitor positioning. I also got pulled into some bigger projects leading Intel's pandemic response fund ($50M for telehealth and online learning) and their Olympics sponsorship deal flow. I still do some consulting work on the side (currently with a Stanford startup) and I spend my free time with Austin's run clubs, at Alamo Drafthouse, and mentoring Penn State students as a Smeal Alumni Mentor.

Research Interests

Quantitative Marketing Industrial Organization Machine Learning Pricing B2B Markets

Education

Ph.D. Quantitative Marketing

University of Texas at Austin

Expected 2028

M.S. Economics

University of Texas at Austin

Expected 2027

M.S. Marketing

University of Texas at Austin

2025

B.S. Statistics

Pennsylvania State University

2019

B.S. Marketing

Pennsylvania State University

2019

Research

My research focuses on pricing decisions and organizational choices in real-world firms, using data to understand how incentives and human capital shape outcomes.

Fields

  • Quantitative Marketing
  • Industrial Organization
  • Choice Models

Substantive Areas

  • Pricing Strategy
  • B2B Markets
  • Franchising

Working Papers

Franchise and Human Capital

Writing in progress

Rating List Effects

Data collection in progress

B2B Deal Pricing

Model in progress

Teaching

Graduate Instructor

Spring 2026

Introduction to Marketing

University of Texas at Austin

Teaching Assistant

Multiple Semesters

Sales Management (MBA)

Professor Doug Chung

Spring 2025

Marketing Analytics II

Professor Vijay Mahajan

Fall 2023, Fall 2024

Data Analytics and Dynamic Pricing (MBA)

Professor Jason Duan

Spring 2024

Learning Assistant

2016-2017

Calculus with Analytic Geometry I/II & Introduction to Statistics

Pennsylvania State University

Curriculum Vitae

Download my complete CV for detailed information about my research, teaching, and professional background

Download CV

Contact

I'm always interested in research collaborations and consulting opportunities. Feel free to reach out via email or connect with me on LinkedIn.

Office

McCombs School of Business
The University of Texas at Austin
Austin, TX 78712