Doctoral Graduate Fellow
McCombs School of Business, The University of Texas at Austin
Quantitative marketing researcher exploring how companies make pricing decisions and how we can model that behavior better.
I'm a doctoral graduate fellow at UT Austin's McCombs School of Business studying quantitative marketing. I'm also working on two concurrent master's degrees along the way (M.S. Marketing in 2025 and M.S. Economics in 2027).
Before grad school, I spent a few years in tech doing pricing, competitive marketing, and GTM strategy and analytics. At Klarna, I worked with brands like Nike and Adidas on sales analytics. Before that, I was at Intel negotiating deals and managing competitor positioning. I also got pulled into some bigger projects leading Intel's pandemic response fund ($50M for telehealth and online learning) and their Olympics sponsorship deal flow. I still do some consulting work on the side (currently with a Stanford startup) and I spend my free time with Austin's run clubs, at Alamo Drafthouse, and mentoring Penn State students as a Smeal Alumni Mentor.
My research focuses on pricing decisions and organizational choices in real-world firms, using data to understand how incentives and human capital shape outcomes.
Writing in progress
Data collection in progress
Model in progress
Introduction to Marketing
University of Texas at Austin
Sales Management (MBA)
Professor Doug Chung
Spring 2025
Marketing Analytics II
Professor Vijay Mahajan
Fall 2023, Fall 2024
Data Analytics and Dynamic Pricing (MBA)
Professor Jason Duan
Spring 2024
Calculus with Analytic Geometry I/II & Introduction to Statistics
Pennsylvania State University
Download my complete CV for detailed information about my research, teaching, and professional background
Download CVI'm always interested in research collaborations and consulting opportunities. Feel free to reach out via email or connect with me on LinkedIn.
McCombs School of Business
The University of Texas at Austin
Austin, TX 78712