Sarah L. Wiener
PhD Candidate, Quantitative Marketing
McCombs School of Business, The University of Texas at Austin
Advised by Doug J. Chung
PhD Candidate, Quantitative Marketing
McCombs School of Business, The University of Texas at Austin
Advised by Doug J. Chung
I study pricing and organizational decisions in firms, using causal inference, machine learning, and predictive modeling to identify how incentives, human capital, and willingness-to-pay shape outcomes. My work draws on quantitative marketing, industrial organization, and applied econometrics, with substantive interests in pricing strategy, B2B markets, payments, and franchising.
I'm a PhD candidate at the University of Texas at Austin's McCombs School of Business, where I'm also completing concurrent master's degrees in marketing (2025) and economics (2027). I hold B.S. degrees in statistics and marketing from Penn State (2019).
Before grad school, I spent a few years in tech working in pricing, competitive marketing, and go-to-market strategy. At Klarna, I worked with brands like Nike and Adidas on sales analytics and GTM execution. Before that, I was at Intel negotiating deals and managing competitor positioning, where I also helped lead the company's $50M pandemic response fund for telehealth and online learning and its Olympics sponsorship deal flow.
Outside of research, you'll find me with Austin's run clubs, at Alamo Drafthouse, or mentoring Penn State students through the Smeal Alumni Mentor program.